Following on from the previous entry about Justin King of Sainsbury and his, ‘don’t blame us’ statement, let’s not forget that he and his cohort are working tirelessly behind the scenes, lobbying government ministers, to gain even wider opening hours for all large retail outlets. Not only are they demanding the scrapping of our Sunday trading laws, they also want to see the last two non-shopping days of the year, Easter Sunday and Christmas Day, become business as usual.

Just as with all the other boundaries that have been broken down by the heavyweights in the supermarket world, the reason they give for pushing for these changes, is not because they want to screw the last penny out of the buying public, but because we, the British public, want them.

Of course we, the British public, probably don’t yet know we want them, that explanation will come when people realise what has happened and start protesting about yet another step towards a 24/7 society. The supermarkets will then leap on to their high horses, telling us that it’s what we want and that they are just responding to public demand!